Atlanta startup Moxie Sports came to stable|kernel with one task in mind – simple, sports scheduling. Founded by award-winning designers and athletes, the product team wanted to create something that combined their two passions: sports and technology. They wanted to solve a major pain point for managing intramural and kids sports teams’ schedules. The end goal? Making the busy lives of families and coaches a little simpler with easy, integrated sports scheduling.
iOS SDK, Forge, Core Data
in the media
- Created one single source of aggregated information for players, parents and coaches
- Integrated app with Google calendar, iCloud and Outlook for easy scheduling across multiple platforms
- Incorporated push notifications to provide users with real-time updates
- Solved a major pain point of sports teams everywhere
- Serves thousands of users around the world
- Connects more than 500 teams in Atlanta alone
- Participants include baseball, football, badminton, boy scouts, soccer, cricket teams and more
- Created a bug free, solidly-built app that works seamlessly for first-time and return users
- Positioned Moxie Sports as one of the hottest startups in Atlanta
Moxie Sports Transforms Sports Scheduling
It started as a high school rivalry in baseball. Roman Grimaldi and Jerry Slutzky transitioned from opponents on the field to teammates at the University of North Florida and now co-founders of Moxie Sports. The two grew up playing sports of all kinds including baseball, basketball, football, you name it. Throughout their amateur sports careers as players and later as coaches, they consistently suffered from the same issue: scheduling. Grimaldi explains that during his career, schedules were still pinned onto a board, weather was repeatedly a problematic factor that threw scheduling off, players consistently showed up late and at times he’d play in tournaments of 500+ teams that would all fall victim to the inefficiencies of updated scheduling.
“We saw how inefficient communication plagued amateur sports: not knowing game times or who’s coming to the games. We looked into the market to find a solution to solve our problems, but nothing functioned the way we wanted it to function. So we set out to build it ourselves,” Grimaldi said.
Grimaldi and Slutzky produced a web app to assess how users would interact with their new scheduling system. By conducting user testing, they were able to see if the problem was pervasive enough to require their proposed solution.
“We found many sports teams struggled with this problem and needed a schedule that worked in real time across all native calendars. So that’s when we decided to take the leap forward, found Moxie Sports and create an iOS app, something native that functioned very well,” Grimaldi said.
Moxie Sports teamed up with Daniel Rice, founder of LD Studios, to build its backend. Rice recommended to Grimaldi and Slutzky that stable|kernel develop their frontend mobile app.
On the advice of stable|kernel’s founder Joe Conway, Moxie Sports took a phased approach to building their iOS app and limited the functionality of the app to solely provide a scheduling service. Grimaldi said the team decided that they wanted to focus on one aspect and to do it very well. stable|kernel team began work in June of 2015.
“The app functions as a utility app,” Grimaldi said. “What makes the app great is that no matter the number of teams you want to coach or the number of teams you want to follow, you have all the information in one app at one time.”
Whether you’re a coach, athlete or parent of an athlete, you are privy to the information and updates through the Moxie Sports app. Instead of having to search through a mass of emails and text messages to find information, the app provides seamlessly available information in one singular source.
The app not only allows for coaches to set a schedule that is available to anyone following the team, but if there are changes made to the schedule, a push notification is sent out to all users. This is a revelation for sports teams that have been plagued with traditional ways of communication for decades. The team finished the app in the end of September and launched in October 2015.
Moxie Sports has received an overwhelmingly positive response from the app. “We have thousands and thousands of users and more than 500 teams using the app here in Atlanta,” Grimaldi said. “Atlanta is the mecca for us. We’ve become the voice and communication here in Atlanta for amateur sports.”Teams that utilize the Moxie Sports app range from local baseball, basketball, football teams to badminton, boy scouts, soccer and even cricket teams in the far reaches of India.
“Most startups try to continuously improve the first version [of their app] because it is full of bugs and we don’t have to because it’s so well made,” Grimaldi continued. “For us, to be confident in going out and putting the app into users hands who have never used it before and know that it is built so well we don’t have to worry about it, is a huge burden taken off of us.”
stable|kernel continues to maintain a strong relationship with the Moxie Sports team, offering further guidance for the future. Grimaldi says, “The great thing about stable|kernel is they keep an open dialogue. Jason [Russell] continuously reaches out, and the team even installed analytic tools and touched up some UI features for free. They go beyond what they are supposed to do.”
Conway assures it is important for the client to feel comfortable about reaching out and for us to foster a strong relationship. “We want them to succeed; their success is our success,” Conway said. We’ve now transitioned the work to Moxie Sports’ internal development team. “We take pride in guiding our clients in the best direction in their journey moving forward,” says Conway. He led the internal team through stable|kernel’s reasoning for certain development approaches taken, and advises them on future phases of the mobile app’s development.
Grimaldi adds, “stable|kernel gives us new ways to look at things, new solutions. It’s fantastic, and it’s what separates them from others. When I speak to anyone needing development work, I always recommend stable|kernel. They are just good dudes.”