Entries by Sarah Woodward

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How To Create A Successful Mobile Loyalty Program

Why is a brand loyalty program so important? We know it’s far easier to get repeat business from existing customers – but brands still spend up to 80 percent of their marketing budgets acquiring new customers. Customer retention is where the dollars are – 27 percent of customers that make one purchase in-store will likely return. That number jumps […]

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6 Reasons an Attraction Mobile App is the Ultimate Marketing Tool

American attractions face an increasing number of challenges as competition for visitors, membership dollars, charitable gifts and brand recognition rises. Destinations once at the top of any tourist’s trip itinerary must find new ways to stay top-of-mind with visitors and membership alike, and many organizations are accomplishing this through a robust, native mobile app. 

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Our Takeaways from Dart Developer Summit 2016

In October, stable|kernel CEO Joe Conway and VP of Engineering Ross Hambrick debuted Aqueduct, our server-side web framework written in Dart, at Google’s Dart Developer Summit 2016. For two days, #dartlang enthusiasts worldwide tuned in and showed up to celebrate all things Dart and learn more about Google’s plans for this powerful and productive programming language.