The Fox Theatre
Enhancing the in-person experience at Atlanta's most iconic venue.
When you go to a concert, you don’t want to miss a single moment. However, we all know that’s a rare feat to achieve. What if we could find a way to plan your evening at a historic music venue around your trips to the concession stand?
Increase in Revenue
Favorite Songs Missed
Memorable Evenings
The Challenge
A less-than-ideal experience.
The team at the Fox Theatre knows that nobody likes long lines for concessions, they’re just inevitable at big events. But they wanted a solution that would do more than just shorten lines; they wanted to enrich the guest experience and find new ways for visitors to interact with the venue. The team wanted to create an experience for patrons that was distinguished from the website and agnostic to the activity on the stage, and they also wanted to increase revenue. However, the Fox team didn’t know how to best deliver on these objectives, so they partnered with Stable Kernel to bring these visions to life.
The solution
Elevate a legendary experience.
Thanks to initial research conducted by the Fox, we knew the majority of their audience were active iOS users. This led us to begin the process of developing an app that would solve several problems, not just the long wait for a fresh beverage. Our solution offered fans the ability to pre-order drinks in the app and then pick up at a designated concession stand without waiting in line. Now, as intermission nears during a performance, users can open the app and pre-order a drink that will be waiting at a designated concession. Guests can also simply pay in the app by safely saving their card information. The app expedites the process while increasing revenue by reducing the time it takes to make a sale.
Our Approach
Innovation and partnership.
We got to work conducting user interviews and noticed a pattern: people that attend concerts do not like waiting in line for concessions, and solving this problem would be a win-win for both the Fox and the users. Our solution offered fans the ability to pre-order drinks in the app and then pick up at a designated concession stand without waiting in line. Now, as intermission nears during a performance, users can open the app and pre-order a drink that will be waiting at a designated concession. Guests can also simply pay in the app by safely saving their card information. The app expedites the process while increasing revenue by reducing the time it takes to make a sale.
The Process
Start with a strong foundation.
Building a strong backend from scratch that would integrate with and support the other systems they invested in, including a POS system, ticketing platform and other tools that handle a massive amount of changing data. Building this backend securely from the beginning created a sustainable foundation for the success of future innovative tech including beacons, AR, and VR features.
The Results
An experience like never before.
The guests at the theatre and the board members have given positive feedback about the app. Both parties truly enjoy the virtual tour; they find the photos beautiful and the historical information abundant and engaging. Beyond the virtual tour, guests are relieved and excited about pre-ordering drinks in the app. They find it convenient and easy and enjoy the freedom to have time to use the restroom and purchase drinks during intermission.
Happy client, happy life.
Jamie Vosemeier, VP of Sales & Marketing, Fox Theatre
“Stable Kernel just gets us. They built on our legacy of innovation, positioning The Fox as a leader among Atlanta's attractions, with a mobile experience that is sure to increase revenue and impress our biggest fans.”
Successes
A story of innovation.
Our partnership with the Fox Theatre resulted in a brand new in-person experience, evidenced by positive feedback from attendees and increased revenue for the venue. Their journey is a testament to what's possible when innovative minds and technology converge. Imagine what Stable Kernel can do for you.
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