How Much Does a Mobile App Cost?

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Potential clients come to us with a litany of questions prior to engagement: What’s your process? Should I build a native or a mobile web app? Is all development done in-house? We see all of the questions. But, by a large margin, the most…

Life Lessons I've Learned from Software Development

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I’ve spent the last 1.5 years in the depths of the software development industry, albeit as a digital marketer, but regardless I’ve lived, breathed and studied the likes of it to better understand my industry. In this short time, I’ve…
loyalty-program

How To Create A Successful Mobile Loyalty Program

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Why is a brand loyalty program so important? We know it’s far easier to get repeat business from existing customers – but brands still spend up to 80 percent of their marketing budgets acquiring new customers. Customer retention…

The Business Case for Good Software Architecture

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In this post, I’ll explore the value and business case for good software architecture. If you've worked with a programmer, you know that we tend to take strong stands on seemingly small or unimportant things, and we like to talk about the…
Attraction-Mobile-App

6 Reasons an Attraction Mobile App is the Ultimate Marketing Tool

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American attractions face an increasing number of challenges as competition for visitors, membership dollars, charitable gifts and brand recognition rises. Destinations once at the top of any tourist’s trip itinerary must find new ways to…
attraction-mobile-app

The 10 Best App Features to Enhance CX at National Attractions

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The name of the mobile game is to enhance the customer experience (CX) and if you haven’t nailed it yet, you are likely one of the thousands of brands working toward it. Museums, sports arenas and other attractions around the world are vying…

We Are Big. We Are Four!

I have twin girls who will be four in July. I often think: how did we get here so fast? I know it’s a parental cliche, but man is it true. Time flies by at a breakneck pace. It seems like just last week my girls were communicating in their…

What's in a Name? And What the Heck is a Sky Squid?

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April is a big month for stable|kernel. This year marks our 4th anniversary and in an age when 90% of startups fail, we know each hard-earned year of growth is worth celebrating. There’s no shortage of pundits espousing theories on the 90:10…

The Ripple Effect of Positivity in the Workplace

Recently, I had the pleasure of attending an all-day seminar led by Dandapani, a Hindu priest and former monk. Not only was it tremendously informative, but it was also potentially life-changing. Well, for me at least.The workshop was titled…

A Designer's Argument for Crafting Content in an Age of Abundance

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In a world where content marketing is "king", no one really wants to add to the noise. As a user experience designer, the first question that comes to mind when presented with any challenge is: Why?  Why is this happening, why do we want to…

Why Your Brand Needs to Invest in a Mobile Strategy Right Now

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Let's discuss why your company needs to put a mobile strategy in place. When both the Apple App Store and Google Play Store (formerly known as Android Market) launched in 2008, it was hard to imagine the potential these distribution systems…

How to Foster a Growth Mindset

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Fostering a growth mindset may be the most valuable thing you can do this year. You'll soon gain a full understanding of what it means to embrace a growth mindset and you'll be given the tools to practice this skill at work in order to keep…