How CIOs Can Expand Delivery Without Losing Data or Brand Experience

Expert Guide

7/14/25

Delivery is no longer optional—it’s operational. But with aggregators comes a risk: data dilution, inconsistent guest experiences, and fulfillment blind spots.

The winning strategy isn’t choosing between reach and control—it’s architecting for both.

Stable Kernel helps restaurant brands scale third-party delivery partnerships while preserving first-party fulfillment, service standards, and customer insights.

Hybrid Models, Unified Control

Stable Kernel designs delivery ecosystems that:

  • Integrate seamlessly with DoorDash, Uber Eats, and other aggregators, while routing orders through internal systems.
  • Offer driver API integrations and real-time telemetry to track orders, handoffs, and fulfillment performance.
  • Maintain first-party data ownership so marketing and operations teams stay connected to the guest journey.

Real-World Resilience

When one client’s backend system failed during peak service, Stable Kernel’s infrastructure automatically rerouted traffic to a backup system, preserving $5 million in sales and avoiding service disruptions.

That kind of resilience matters more when third-party volume is high. Because if you don’t control fulfillment and visibility, you don’t control the brand.

Third-party doesn’t mean third-rate. With the right platform, you can scale partnerships without sacrificing performance.

Learn how to integrate third-party platforms without losing first-party visibility or control. Talk to the team.