- Market Research
- UX/UI Design
- iOS and Android Development
- Backend Development
The Fox conducted initial research and discovered the majority of its audience were iOS users so we started building an iOS app first. Our team are avid fans of the historic theatre and well-acquainted with the experience, which helped inform our approach to development. We had a unique guest perspective of the theatre and brought refreshing ideas for improvement to the initial brainstorm. Based on the problems that the Fox was trying to solve, we narrowed down the most effective features and functionality for an MVP.
Something about designing with the Fox’s iconic brand in mind, conducting on-site user testing during a show to solidify our user flows, etc.
Based on our initial user interviews, guests’ most significant pain point was the long lines at the concession stands so we knew building out this feature would be a strong immediate ROI for the Fox Theatre while also fulfilling a true need of a consumer. As a visitor, before the show and during intermission, patrons are forced to either use the restroom or purchase a drink with little time to spare. Our solution offered fans the ability to pre-order drinks in the app and then pick up at a designated concession stand without waiting in line. Now, as intermission nears during a performance, users can open the app and pre-order a drink that will be waiting at a designated concession. Guests can also simply pay in the app by safely saving their card information. The app expedites the process while increasing revenue by reducing the time it takes to make a sale.
Building a strong backend from scratch that would integrate and support the other systems they invested in – POS system, ticketing platform and more that deals with a massive amount of changing data. Also building this backend securely from the beginning set up the project for success for future innovative tech including iBeacons.