Market Research

Introduce new products to the world with confidence.

Minimize risk and maximize the return-on-investment of new products and features with our data-driven market research services.

We know custom software is a high-stakes investment. Rapidly changing technologies, complex market dynamics and ever-changing customer needs add to the intensity and uncertainty of products and their future. That’s why we’ve invested in a market research department – its own entity within Stable Kernel –  to empower our clients with the confidence to make the best software decisions for their business.

With market research as your foundation, your team is empowered to identify target audiences, prioritize new product opportunities and uncover customer sentiments all before investments are made. And we know software is no tiny expense. Market research provides clear direction in an evolving tech industry. 

Conducting market research is the tried and true way to identify consumer needs before your competitors, and ultimately understand if a product or service will be successful in the marketplace.

Mary Elzey, VP of consumer insights and strategy at Stable Kernel, is a market research expert with more than 20 years in the industry and has worked with some of the largest brands in the world. With her spearheading the department, you can ensure you are in good hands every time. 

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Tools & Process

Focus Groups

Center your focus on your customers and learn first hand how real people react to your product and services ideas.

Ethnographic Research

Observe customers in their natural environments to see the real-world pain points your product will solve.

Conjoint & MaxDiff Studies

Prioritize which product features or benefits are most valuable to your customers through advanced statistical tools. 


Pinpoint and define which groups of customers are priorities for new products or marketing initiatives. 

Concept Testing

Measure your products’ potential for success based on metrics such as purchase intent, uniqueness, appeal, relevance, and need.

Community Panels

Connect with your customers across the globe to get the answers to the questions that give you the best insights.

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