Today, the 89-year-old world-famous theatre continues to search for new ways to deliver on its mission to preserve and share the venue. With its rich history and legacy of innovation, the Fox team and the board of directors decided to explore the use of technology to further enhance the guest experience and drive brand affinity among its fans. They decided that a mobile app was a step in the right direction.
The team wanted to create an experience for patrons that was distinguished from the website and agnostic to the activity on the stage, and they also wanted to increase revenue. However, the Fox team didn’t know how to best deliver on these objectives, so they partnered with Stable Kernel to bring these visions to life.